![]() The reason for owning complicated anamorphic equipment, with all the tinkering and custom rigging, is also a great case for renting.Īs Tito says, “I’d also rent if the project is a high-pressure shoot with a big budget and a very experienced team. So even though buying your own anamorphic gear can be a bigger investment initially, you will be more capable and flexible with your shoots, you won’t have to waste time picking up and dropping off lenses, and you can even rent out your kit to other shooters in the area. That will make you pretty special among the clients too.” ![]() Then you’re only gonna see a scope if you own one. Not because you can’t afford it, but because there’s nothing to be rented. Sometimes there’s no possibility of renting. It’s a thing for studios and shooters located in small towns and small countries. He says, “This is a reality I dealt with when I got started with anamorphics and I lived in Brazil. Tito mentions one more unique situation where owning your own anamorphic gear is preferable, which is when you live farther away from film hubs where rentals are common. ![]() Plus, you’ll be able to take on many small projects, quickly paying off your investment, rather than only focusing on the bigger budget gigs. Depending on your area, that might give you a great boost when it comes to figuring out your shooting rate. Image source: Tito FerradansĪnother advantage to owning your own anamorphic gear is you can start to charge more for your day rate since you now have unique expertise in shooting anamorphic along with owning the gear. And by the time you’re done tinkering, you should be plenty comfortable to take your gear on a variety of shoots, knowing full well what to expect ahead of time. So if you want to avoid the expense of readymade anamorphic cinema lenses, buying and tinkering with DIY methods is an affordable and fun way to become an owner-operator of your custom kit. In the Anamorphic Cookbook course, Tito dives deep into the various ways you can end up with a squeezed image, and let me tell you, this is a lifelong passion with an almost unlimited amount of tinkering if that’s your jam. There are so many different paths to shooting anamorphic, and a lot of the fun comes with finding old lenses and adapters and rigging them to your camera. Image source: Tito Ferradans The case for owning anamorphic lenses Let’s dive deeper into the benefits of renting vs owning anamorphic lenses. So being able to master your own anamorphic kit before you go out on a shoot is a big advantage over renting lenses and having to figure out how to use them with your camera and monitor on the fly. Most importantly, anamorphic lenses can take a considerable amount of time to set up and rig, with a high learning curve, especially if you’re going with the DIY route. Image source: Tito FerradansĪnd as Tito has found out with his own work, there aren’t many owner-operators using anamorphics, so having your own anamorphic kit helps you stand out in the low or no-budget crowd. And as a bonus, rental houses will take care of lens servicing and maintenance.īut when it comes to small budget productions, sometimes having your own lenses gives you a leg up, not only in making you a more attractive hire but also in giving you the time and flexibility to use your own equipment when a schedule isn’t set in stone. It’s usually cheaper than owning a set of expensive lenses that only get used a handful of times per year. Image source: Tito Ferradans Renting vs Owning Anamorphic Lensesįor many DPs, renting lenses provides the most flexibility to choose gear that fit the project. Tito has guided many filmmakers on their path to choosing anamorphic lenses, adapters, DIY solutions as well as readymade options, so he has a good grasp on this conundrum. In the “Anamorphic Cookbook” course on MZed, Tito Ferradans makes the case for both renting or buying anamorphic lenses. But this consideration becomes especially relevant when you’re starting and getting into anamorphic shooting. The question of renting vs owning gear is always a matter of personal preference, the type of work you do, and simple economics.
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